Building Websites Optimized For Search Engines
SEO, or Search Engine Optimization, is the process of enhancing a website to better the chances of it ranking highly in the search engines. What many people often do not know about Search Engine Optimization is that the goal is not to create a perfect site, but to create a site that is less imperfect than the competition. All else being equal, the search engine should see the optimized site as more relevant. This is not necessarily because the optimized site is of a higher design aesthetic or is more functional than its competition, but rather because it highlights the positives and eliminates as many negatives as possible.
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Combining SEO and Web Design is challenging because there are many factors on both sides to consider. There are constant battles between the design, the content, the programming, the marketing, and the optimization techniques. The designer must respect that the site he or she is designing will eventually be optimized. Therefore, additional space needed for content must be allocated. The programmer must be flexible to accommodate the various calls to action provided by marketing as well as the optimization techniques involved. The SEO specialist should communicate with the design team and the programming team to orchestrate a smooth transition from Web Development to SEO Web Design.
A common practice for companies interested in having their website optimized is to design and develop the site, and only then hire a Search Engine Optimization firm to help with the optimization. Unfortunately, this process is redundant and ultimately leads to greater expenses for the company. The search engines have likely already begun to index the non-optimized site and created their initial scoring of its relevance, and this is their first impression. A better way of tackling this issue is to design and develop a website with SEO techniques incorporated from the very beginning. While you could still hire an outside SEO firm to communicate these techniques to a web development company, it would save even more time and money to hire Digitally Distinguished.
Is your website making the impression that your company deserves? Great web design is a vital component to your overall internet marketing strategy, designed to attract, engage and convert visitors into loyal consumers.
Our websites are custom-designed, user-focused and intuitive. We develop compelling online experiences to bring you the traffic, leads and conversions to boost online sales, drive revenue and maximize lifetime customer value.
"Why do websites that look great nearly always have SEO that sucks?"
The problem is simple. Websites that look amazing typically offer little opportunity for on-page optimisation and conversely pages that are well optimised will often compromise the design and user experience.
This creates a chicken and egg scenario - what is the point in having a website that looks great if it can’t be found? And is there any point of being easy to find if the website isn’t engaging?
We build sites that look amazing and are engaging, yet still maintain SEO performance. We combine user behavior and Google SEO tactics seamlessly to provide your potential clients ease to contact you.