SEO, or Search Engine Optimization, is the process of enhancing a website to better the chances of it ranking highly in the search engines. What many people often do not know about Search Engine Optimization is that the goal is not to create a perfect site, but to create a site that is less imperfect than the competition. All else being equal, the search engine should see the optimized site as more relevant. This is not necessarily because the optimized site is of a higher design aesthetic or is more functional than its competition, but rather because it highlights the positives and eliminates as many negatives as possible.
I've been disappointed with web designers in the past, promising service and not fully delivering. All that changed once I used Adam at Digitally Distinguished! Adam is friendly, open to ideas, gives useful advice, and most importantly, made himself available, and was extremely responsive during the entire web design process. He's a gem and I highly recommend him.
Digitally Distinguished is a new company but the principal, Adam Beal, has been doing work on Web design and Search Engine Optimization (SEO) for me for several years. This along with his general IT systems administration expertise, has made him my “go to” for all my on line work and internet marketing. Adam combines technical expertise with practical implementation and is ever present to resolve issues. Through his work my sites have achieved top rankings and he has kept my on line presence in the top rankings in all my critical success factors.
"We have the knowledge to help you navigate the turbulent waters of the search engine optimization industry."
Combining SEO and Web Design is challenging because there are many factors on both sides to consider. There are constant battles between the design, the content, the programming, the marketing, and the optimization techniques. The designer must respect that the site he or she is designing will eventually be optimized. Therefore, additional space needed for content must be allocated. The programmer must be flexible to accommodate the various calls to action provided by marketing as well as the optimization techniques involved. The SEO specialist should communicate with the design team and the programming team to orchestrate a smooth transition from Web Development to SEO Web Design.
The problem is simple. Websites that look amazing typically offer little opportunity for on-page optimization and conversely pages that are well optimized will often compromise the design and user experience.
This creates a chicken and egg scenario - what is the point in having a website that looks great if it can’t be found? And is there any point of being easy to find if the website isn’t engaging?
We build sites that look amazing and are engaging, yet still maintain SEO performance. We combine user behavior and Google SEO tactics seamlessly to provide your potential clients ease to contact you.
Is your website making the impression that your company deserves? Great web design is a vital component to your overall internet marketing strategy, designed to attract, engage and convert visitors into loyal consumers.
Our websites are custom-designed, user-focused and intuitive. We develop compelling online experiences to bring you the traffic, leads and conversions to boost online sales, drive revenue and maximize lifetime customer value.
A common practice for companies interested in having their website optimized is to design and develop the site, and only then hire a Search Engine Optimization firm to help with the optimization. Unfortunately, this process is redundant and ultimately leads to greater expenses for the company. The search engines have likely already begun to index the non-optimized site and created their initial scoring of its relevance, and this is their first impression. A better way of tackling this issue is to design and develop a website with SEO techniques incorporated from the very beginning. While you could still hire an outside SEO firm to communicate these techniques to a web development company, it would save even more time and money to hire Digitally Distinguished.