Digitally Distinguished

SEO

( Search Engine Optimization)

Search Engine Optimization Services

SEO-Starting-Line

Having a website is no guarantee that anyone will see it. Optimizing the website to improve the probability of being found on a search engine results page used to involve some structural elements and gaming the system with keywords. This process no longer works. Today, companies employ inbound marketing techniques, to help prospects find your product or service. And for companies who operate as a local business, we employ strategies to “local optimize” your website and web presence through a variety of techniques.

Google, Yahoo & Bing

The way in which the top search engines place your website on a results page can depend on several factors. The smallest inconsistencies in the structure of a website can result in demoralizing Search Engine Rankings. Below are some core elements of every website that we at Digitally Distinguished know are essential within the on-page development of every web page.

Free SEO Analysis
How Does SEO Work?
  • Keyword selection, research, and testing
    • The single most important SEO practice is choosing and researching the correct keywords.  Use Google Adwords keyword tool to gauge your industry’s keyword competition and test the effectiveness in looking at web page analytics reports.
  • Meta Description tags
    • The 156 character write up that is displayed underneath the listing on the SERP (Search Engine Results Page). This content needs to be engaging and get the web searcher to click onto the site.
  • ALT tags
    • This is what search engines read when they cross over an image or graphic. These should be tagged with a focus keyword pertaining to the page and contain keywords as well.
  • URL structure
    • Having a clean concise URL (name of website) with a keyword or geography can greatly increase SEO search ranking.
  • H1 tags
    • Every page should have a title consistent to the information on the page. This title should stand out on the page and be a focus keyword.
  • Keyword density
    • A site rich with specific keywords tailored to your business services will help a site rank higher when someone is searching for your keyword.
  • Content
    • The content laid out on your website is clear, concise, rich and engaging you will be rewarded. SERP’s can read too. If you engage the SERP’s they reward you with higher rankings.

CHOOSING AN SEO

If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

BE COMMITTED TO IMPLEMENTING THE RECOMMENDED CHANGES.

Making the changes recommended by an SEO takes time and effort; if you aren't going to take the time to make these changes, it's not worthwhile hiring a professional.

INTERVIEW YOUR POTENTIAL SEO.

Some useful questions to ask an SEO include:

Can you show me examples of your previous work and share some success stories?

Do you follow the Google Webmaster Guidelines?

What kind of results do you expect to see, and in what timeframe?

How do you measure your success?

What's your experience in my industry?

What's your experience developing international sites?How long have you been in business?

How can I expect to communicate with you?

Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

See if the SEO is interested in you and your business. If they're not interested, find someone who is. Your SEO should ask questions such as:

What makes your business or service unique and valuable to customers?

Who are your customers?

How does your business make money, and how can search results help?

What other advertising channels are you using?

Who are your competitors?

CHECK YOUR SEO'S BUSINESS REFERENCES

Ask past clients if they felt that this SEO provided useful service, was easy to work with, and produced positive results.Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. You'll probably have to pay for this. You will probably have to give them read-only access to your site on Search Console. (At this stage, don't grant them write access.) Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.

Off-Page SEO

SEO is not just within your website. Off-page SEO is an even greater factor in the results of your website’s search engine rankings. Off-Page SEO involve strategies in creating links with engaging content and are also referred to as Inbound Marketing. Having great Off-page SEO is a continuous content distribution process through online channels like:

  • Social media outlets (Facebook, Twitter, Instagram, Pinterest etc..)
  • Blog posts
  • News articles where the business appears
  • Press releases
  • Other links that may lead back to the website
  • claiming directory listings
  • Developing a Google + Suite
  • contributing and responding to prospective customer questions.

A great SEO website produces content multiple times in a week. Producing high-quality, informative content that can be distributed through several channels (social media, other blogs, etc..) has become essential in boosting your search ranking on the popular search engines.

Internet Marketing Company
Rated 5.0/5 based on 7 reviews

Digitally Distinguished Reviews

Road Less Traveled
Road Less Traveled
22:34 29 Jun 19
Adam with Digitally Distinguished is amazing. In the first 48 hours of implementing his SEO suggestions on my YouTube channel, my views and subscribers considerably increased. I will come back and update this review with actual metrics after the changes have done the work! He provided new descriptions, titles, tags, and included dozens of suggestions to improve my rankings. He stayed in touch with me, checked my changes, and taught me so much in a short time. His responses were fast when I had questions via email, text and phone. I definitely recommend him!read more
Domenic's World
Domenic's World
02:20 31 May 19
I've been disappointed with web designers in the past, promising service and not fully delivering. All that changed once I used Adam at Digitally Distinguished! Adam is friendly, open to ideas, gives useful advice, and most importantly, made himself available, and was extremely responsive during the entire web design process. He's a gem and I highly recommend him.read more
Elliot John
Elliot John
12:56 09 May 19
Adam Beal, owner of Digitally Distinguished, a company centered in web design and repair of online computer issues gets the job done. And does it well. That’s bottom line. He has not only designed a site for me and helped over the years with general computer repairs, but has remedied some deep, entangled SEO (Search Engine Optimization) issues created by a third party, where only a true pro would do. He knows his stuff! Adam’s cutting-edge knowledge in SEO helps get your site seen! Is there any other website game in town? In this ever-changing cyberspace world, if you need someone to get your computer system and site issues remedied, and who sticks with that pursuit until it is, Adam’s your man. Committed follow-through until completion, including the pesky details. A quality guy, experienced and accomplished. My “go-to” pro for all my computer work!read more
Danielle MacKay
Danielle MacKay
16:27 07 May 19
When it comes to understanding the behind the scenes technical stuff I get lost, but thanks to Adam I didn't have to worry about anything. He came in and explained exactly what he was going to do to make my website more efficient and how he was going to improve my SEO. No worries or stress, thanks Adam!read more
Ken Van Bramer
Ken Van Bramer
10:39 24 Nov 18
Adam's web design and internet marketing are cutting edge. He has designed our golf club website and since it's inception has grown our club five fold. The attention to detail is excellent. I would recommend Digitally Designed to anyone that is looking to grow there internet footprint. Two thumbs up.read more
Peter Gonze
Peter Gonze
16:58 23 Nov 18
Digitally Distinguished is a new company but the principal, Adam Beal, has been doing work on Web design and Search Engine Optimization (SEO) for me for several years. This along with his general IT systems administration expertise, has made him my “go to” for all my on line work and internet marketing. Adam combines technical expertise with practical implementation and is ever present to resolve issues. Through his work my sites have achieved top rankings and he has kept my on line presence in the top rankings in all my critical success factors. Peterread more
TLC MOON BOUNCE
TLC MOON BOUNCE
17:04 08 Nov 18
My party rental business in Philadelphia, TLC Bounce has a lot of competition but Adam has been able to keep my site in the first page of Google for 13 years. Every year my traffic and sales increase and although my budget changes each year, he has always stayed within it. He has rebuilt my site 3 times over those years to keep up with the ever changing internet and my site has never been down or let me down.read more
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