Having a website is no guarantee that anyone will see it. Optimizing the website to improve the probability of being found on a search engine results page used to involve some structural elements and gaming the system with keywords. This process no longer works. Today, companies employ inbound marketing techniques, to help prospects find your product or service. And for companies who operate as a local business, we employ strategies to “local optimize” your website and web presence through a variety of techniques.
Google, Yahoo & Bing
The way in which the top search engines place your website on a results page can depend on several factors. The smallest inconsistencies in the structure of a website can result in demoralizing Search Engine Rankings. Below are some core elements of every website that we at Digitally Distinguished know are essential within the on-page development of every web page.
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Making the changes recommended by an SEO takes time and effort; if you aren't going to take the time to make these changes, it's not worthwhile hiring a professional.
Some useful questions to ask an SEO include:
Ask past clients if they felt that this SEO provided useful service, was easy to work with, and produced positive results.
SEO is not just within your website. Off-page SEO is an even greater factor in the results of your website’s search engine rankings. Off-Page SEO involve strategies in creating links with engaging content and are also referred to as Inbound Marketing Having great Off-page SEO is a continuous content distribution process through online channels like:
A great SEO website produces content multiple times in a week. Producing high-quality, informative content that can be distributed through several channels (social media, other blogs, etc..) has become essential in boosting your search ranking on the popular search engines.