What local businesses need most to improve traffic to their websites or through their doors is visibility on what’s known as the ‘local pack’ or ‘3-pack’. This is the block of three business listings that appear below the map in the results displayed after a Google search with local intent.
Below is the local pack that results from the search ‘plumbers San Francisco’.
Our local SEO package is built-in to any of our SEO packages to create a greater value than any other SEO company out there. We provide you, free of charge an optimized and branded Google My Business account. Getting it ranked in the top 3 is another challenge. We build citations for you across the web. This service comes with a third-party fee, we still manage it for you for free however.
A citation is any place your business’ NAPW (Name, Address, Phone number, Website URL) information appears together online, typically in an online directory or business listings website.
These are particularly important to get in place for local SEO, as if you don’t appear in the places people are looking for businesses like yours, you’re likely to get overtaken by the competitors that do.
There are two types of citation: unstructured and structured. Structured citations typically appear in business listings and come from form fields being filled in when the listing is claimed.
Unstructured citations are more likely to be the result of press and social media, wherein your NAPW information is visible and connected on a web page (perhaps throughout a local news piece about the business), but not in a structured format.
Getting citations for your local business isn’t just important, it’s widely known as ‘table stakes’ in local SEO, as in ‘if you don’t get citations, you can’t play the game’. While it’s key to get this foundational aspect right in the first place, by building citations in the most relevant websites, research shows that if they’re not regularly updated and cleaned up, there can be serious consequences.
DID YOU KNOW? 68% of consumers say they would stop using a local business if they found incorrect information in local directories.