Once upon a time, the success of a business relied heavily upon its physical presence. The brick and mortar stores, the production/manufacturing facilities, and even its headquarters had an impact on how the business was perceived.
Those days are gone now. These days, the online presence of a business is usually more important than its physical location. And one major element of that online presence is social media. That’s where people spend most of their free (and sometimes work) time at, and that’s where you and your business need to reach out to them.
Establishing a social media presence is easy. You just need a profile on social media outlets like Facebook, LinkedIn, Twitter, Instagram, etc. But the part after that is tricky: Managing and growing your business’s social media presence. That requires you to be actively communicative, your content to be engaging, and your overall online presence to be attractive enough to draw in your target audience.
Unlike a professional website or even your LinkedIn profile that needs to exude professionalism, your presence on other social media platforms can be relatively more affable. Just subtle differences in your different social media profiles can help you establish better connections with your target audience/clientele on each platform.
Social media management can be a bit difficult if you directly jump into it with a learning-by-trial-and-error mindset. If you are adamant about doing it on your own, rather than hiring a dedicated employee or outsourcing it to a professional team, make sure you do your research before you start creating and managing your social media accounts.
Some tips that can help you with your social media management are:
Social media management is an important element of digital marketing and a business’s online presence as a whole. And it’s something you cannot take lightly. If you are unsure that you may not be able to do a good job of it yourself, you may want to look into outsourcing. Instead of just leaving your social media management to someone else, you should keep track of what they are doing, and learn. Since it’s your business and no one else knows it better than you, you will ultimately be the ideal person to run it (or at least control how it’s run).