Digital Marketing Professionals

( Search Engine Optimization)

SEO & Digital Marketing

Having a website is no guarantee that anyone will see it. Optimizing the website to improve the probability of being found on a search engine results page used to involve some structural elements and gaming the system with keywords. This process no longer works. Today, companies employ inbound marketing techniques, to help prospects find your product or service. And for companies who operate as a local business, we employ strategies to “local optimize” your website and web presence through a variety of techniques.

Google, Yahoo & Bing

The way in which the top search engines place your website on a results page can depend on several factors. The smallest inconsistencies in the structure of a website can result in demoralizing Search Engine Rankings. Below are some core elements of every website that we at Digitally Distinguished know are essential within the on-page development of every web page.

How Does Digital Marketing Work?
  • Keyword selection, research, and testing
    • The single most important digital marketing practice is choosing and researching the correct keywords.  Use a keyword tool to gauge your industry’s keyword competition and test the effectiveness in looking at web page analytics reports.
  • Meta Description tags
    • The 156 character write up that is displayed underneath the listing on the SERP (Search Engine Results Page). This content needs to be engaging and get the web searcher to click onto the site.
  • ALT tags
    • This is what search engines read when they cross over an image or graphic. These should be tagged with a focus keyword pertaining to the page and contain keywords as well.
  • URL structure
    • Having a clean concise URL (name of website) with a keyword or geography can greatly increase SEO search ranking.
  • H1 tags
    • Every page should have a title consistent to the information on the page. This title should stand out on the page and be a focus keyword.
  • Keyword density
    • A site rich with specific keywords tailored to your business services will help a site rank higher when someone is searching for your keyword.
  • Content
    • The content laid out on your website is clear, concise, rich and engaging you will be rewarded. SERP’s can read too. If you engage the SERP’s they reward you with higher rankings.

CHOOSING A DIGITAL MARKETING COMPANY

If you're thinking about hiring a digital marketing agency, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your digital marketer can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good internet marketing professional can also help improve an existing site.

BE COMMITTED TO IMPLEMENTING THE RECOMMENDED CHANGES.

Making the changes recommended by an SEO takes time and effort; if you aren't going to take the time to make these changes, it's not worthwhile hiring a professional.

INTERVIEW YOUR POTENTIAL DIGITAL MARKETING AGENCY.

Some useful questions to ask a digital marketer include:

Can you show me examples of your previous work and share some success stories?

Do you follow the Google Webmaster Guidelines?

What kind of results do you expect to see, and in what time-frame?

How do you measure your success?

What's your experience in my industry?

What's your experience developing international sites?

How long have you been in business?

How can I expect to communicate with you?

Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

See if the digital marketing agency is interested in you and your business. If they're not interested, find someone who is. Your digital marketing professional should ask questions such as:

What makes your business or service unique and valuable to customers?

Who are your customers?

How does your business make money, and how can search results help?

What other advertising channels are you using?

Who are your competitors?

CHECK YOUR DIGITAL MARKETING BUSINESS REFERENCES

Ask past clients if they felt that this internet marketing company provided useful service, was easy to work with, and produced positive results.Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. You'll probably have to pay for this. You will probably have to give them read-only access to your site on Search Console. (At this stage, don't grant them write access.) Your prospective digital marketing agency should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.

Off-Page Digital Marketing

Digital marketing is not just within your website. Off-page marketing is an even greater factor in the results of your website’s search engine rankings. Off-Page digital marketing involve strategies in creating links with engaging content and are also referred to as Inbound Marketing. Having great Off-page SEO is a continuous content distribution process through online channels like:

  • Social media outlets (Facebook, Twitter, Instagram, Pinterest etc..)
  • Blog posts
  • News articles where the business appears
  • Press releases
  • Other links that may lead back to the website
  • claiming directory listings
  • Developing a Google + Suite
  • contributing and responding to prospective customer questions.

A great website produces content multiple times in a week. Producing high-quality, informative content that can be distributed through several channels (social media, other blogs, etc..) has become essential in boosting your search ranking on the popular search engines.

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