Blog

How To Rank My Small Business Website On Google DIY

Make Your Small Business Website Rank On Google

How Rank Your Business With Google

 

Let’s face it, if your website does not rank on Google why do you even have one? Almost every small business around the world wants to get traffic and sales from Google. As a small business owner, you don’t need a large advertising budget to make this happen. Most SEO companies now are pushing the Google Ads platform to get traffic and the recommended budget is $1500 a month or more. With a reputable SEO company, receiving a high ROI (Return on Investment) is possible but we have seen and heard about nightmare stories with companies wasting that budget and getting no results. We believe in creating a solid foundation with a website that ranks organically first and using ads once you know your site converts leads to sales. Our SEO prices are a fraction of that, we have proven results. Before you hire an SEO company, make sure they can give you a report or multiple reports proving they know what they are doing.

We recently gained a client who does all kinds of different photography, with their main service being wedding photography in Philadelphia. Their website did not have any content on the homepage, NONE! (See image below). This site did not rank at all for any of their services. Shocking, Google wants their users to have a great experience which means your website must have content on it which is engaging. Your content needs to describe the service that you provide in detail. The days of writing a paragraph to describe your service are over. Most high-ranking websites have a minimum of 1000 words with pictures to match. Having contact forms on every page is big and a funnel (Contact Us Buttons) to your contact page to produce leads. The four major signals from Google are content, speed, security and structure.

 

Jennifer Childress Photography Before SEO

Jennifer Childress Photography After SEO

Jenn-Childress-After-SEO

 

On Page Content

Page Title

The page title is usually the “name” of the page in your website builder. You want to use the keywords that people are typing into Google to find you. If you were looking for a moon bounce rental in Philadelphia you would type in those keywords and get a list of companies in Philadelphia that provided that service. The title tag is the blue text in the Google search results. Google character restriction on this is 600 pixels or about 60 characters and we advise you to use all 60 characters. Don’t just type your keywords repeatedly because Google will look at your site as spam. You want to entice users to click on your site versus your competitors. Make your title tag stand out!!!

Meta Description

The Meta description is just as important because it gives the readers and Google and idea of what your page is about. You want to write this for the user and entice them to click on your site. Google’s character restriction on this is 160 characters or less. We suggest you use all 160 characters to maximize the potential.

SEO Titles and Descriptions

Heading Tags

Heading tags are the most confusing to the average person trying to write content. In web design, there are six heading tags. H1-H6. H1 being the most important. Neil Patel is one of the leading SEO’s and wrote about this wonderfully in the article How to Create the Perfect H1 Tag for SEO. The ingredients for good content are simple. A minimum of 750 words laid out in an Easy-to-Read format with headings to break up the paragraphs. There are content tools which are free to use that you can check your reading score with. H2 tags would be best used to break up your paragraphs explaining your services. H3 tags are best used for your service links. If you’re a landscaper and provide grass cutting, mulching and tree removal. Each one of those services would be a good H2, just the service though, not the entire paragraph describing them. H4-H6 can be used throughout the page to write about sub-services.

How To Use A Heading Tag

 

Website Speed

Site speed is important because if your site does not load in 3 seconds or less you lose 40% of the traffic coming to your site. That means if your sight takes longer than 3 seconds to load 40 out of 100 people will click the back button and go to a different site. Once again there’s free tools to check your site speed, page size and other factors that go into speed ratings. If your site takes longer than 8 seconds to load, we have seen that Google will not even show it and results even when you type in your business name. Certain Site Builders and hosting platforms are faster than others. A great example of this is a WordPress site hosted on an Apache server versus GoDaddy’s GoCentral platform. On GoDaddy’s GoCentral platform they advise you not to load more than 30 pictures per page which is the same with Wix, SquareSpace and many other template building software. We recently had another wedding photographer that had more than 600 images on the homepage and it took 15.9 seconds to load. When you typed in their company name into Google the website did not even show up. Once we deleted the pictures and restructured the website, they began to have rankings.

You can test your website speed with this tool and get an in-depth SEO analysis with this tool.

Website Page Speed

 

Website Security Using an SSL

When you visit a website, look up at the top and it says site secure and has HTTPS:// in front of it, that means the site has an SSL and is secure. And SSL encrypts the traffic going across this website. When you type in your information into the contact form it’s not easily visible to a hacker. Without an SSL this information goes across the internet as plain text and is easily visible by a hacker. Google also recently updated their guidelines to say that websites that have an SSL will gain a ranking boost because they want their users information to be secure.

SSL-Site Security

Layout and Structure

Having the content on the page in a certain structure makes it easy for Google to crawl and index the site. It also gives users a better experience. If you just babbled and wrote a thousand words that had nothing to do with what the page is about or wasn’t broken up into different headings it would be difficult to read. Remember getting red scribbles all over your papers in high school? This is where that comes into play. You want the reading score to be in a 10th to 12th grade level with pictures and clickable items. You don’t want tables with a whole bunch of technical data and a bunch of jargon for your industry that nobody understands but you. You must write as if you are the person looking for your services. You must be that English teacher who was grading papers. You can check your writing ability here and get help.

 

Using Landing Pages for Local Services

 

Creating landing pages when somebody types in “Your Service” + “City” is a great way to get exposure on Google and get relevant traffic leading to high quality leads. You cannot create a template with the exact pictures and text, just changing the heading and title tags. Google will look at this as duplicate content and will never rank those pages and may even deindex your site. You must change everything on the landing pages to match the city that you are trying to rank for. A good idea for this would be to write about historic sites in that town coinciding with the service that you are trying to sell.

Check out these two pages as an example. Notice the difference in the text of the first paragraph, the images all have different alt img text, the headings, titles and meta descriptions are all different. Each time we create a new page, these on-page signals are changed also. Notice the page URL, it has the service and city name in it. Most of the content is the same visually, but the backend changes.

https://www.jennchildress.com/wedding-photographer-paoli-pa/

https://www.jennchildress.com/wedding-photographer-ardmore-pa/

 

Using Data to Convert More Leads

 

Google Analytics is an incredible tool to use after you get your site built and ranking. It gives you insight into how the user is thinking through your website. This blog post is an incredible step by step instruction on how to use Google Analytics.

Looking for more help with your SEO? Contact us today, IT’S FREE!

 

Should I Hire An SEO Agency

SEO-Starting-Line
SEO Starting Line

Should I Hire An SEO Agency

  1. Yes, hire an agency if you are looking for more leads or brand name recognition.

The year is 2019. Simply ranking a website on your own research is extremely hard. Every company on page 1 of Google these days is utilizing SEO and you are already behind. An experienced SEO company can analyze your current website, implement content and optimization immediately for the best possible results in as little time as possible. Most company web sites are already equipped with layout and theme, especially those built with WordPress, GoDaddy GoCentral or other template builders. These websites just need more industry relevant pictures and text content written by someone with experience in SEO.

 

  1. Yes, hire an agency if you have analytics but don’t know what it means.

Any good SEO or digital marketing agency is going to want to clear up any data integrity issues prior to setting goals or moving ahead with a project. Google Analytics is confusing and if you don’t know what you are looking at, your site most likely isn’t converting those leads. Without knowing how much you have in your bucket and what holes need to be plugged, how do we really know what is achievable? From double-counting sessions, including traffic coming from your or your employees computers to having e-commerce tracking set up to knowing your conversion funnel, there’s a lot to track (and track confidently) prior to starting SEO.

 

  1. Yes, hire an agency if you an existing site that is currently generating leads.

Any agency worth their weight is going to review your site to ensure there is a strong technical SEO foundation and which pages are already generating leads. This is typically where a lot of extra costs can occur as recommendations could change URL structure or site hierarchy and end up creating or updating significant resources or content on the site. Adding content and changing your site is not something we like to do but sometimes it is necessary to achieve the best possible results.

 

  1. Yes, hire an agency if you have enough budget

Many SEO companies are pushing PPC (Pay Per Click) these days. We have seen $2500 a month and higher. That is outrageous prices for a small business owner to justify. That is why our belief is that SEO and PPC are two separate items. SEO should come first and when you get enough traffic and leads to afford PPC, your site is ready to convert those paid leads. Our SEO plans are geared toward small business start-ups and require a process. This typically includes technical SEO, a dedicated team, project plan & strategy, setting goals, content strategy, etc. SEO is not guess work anymore, there are certain factors that Google requires in order to rank your site. Our SEO pricing structure allows for a small budget, but don’t think that budget stays low for long. As you get more leads and grow, so does the work that is involved with keeping your site generating well.

Knockout SEO

 

  1. Yes, hire an agency if you determine they’re a great fit for your culture

I want to ensure Digitally Distinguished is as much of a fit for our prospects as I want our prospects to be a fit for us. If your culture has plans that might change at the drop of a hat because of what the CMO says, a lot of agencies might signal that they can’t work in that environment. On the other side of the coin, if you’re looking for an agency to communicate daily, have weekly calls, send reports weekly or monthly, and be an extension of your team, you need to ask how they communicate with clients to ensure it aligns with your needs.

 

  1. Yes, hire an agency if they won’t lock you into a contract

We all want to be treated fairly. If for some reason you’re not getting results after six to seven months and need to pull the plug, you shouldn’t have to pay for another five to six months for something that isn’t working for you. With us, you are only required to pay for the first month of service. We believe that a month to month contract allows you to opt out at anytime for any reason. We are so confident in our service because we haven’t had one client deny our services. Most of our clients have been with us for years!

 

  1. Yes, hire an agency if they focus on measuring revenue and goals

Any agency that leads with “we can get you ranked for XYZ” should be an immediate flag to slowly move the phone away from your ear and back on the hook. Hang up. The correct philosophy is, with a properly structured website, the traffic you get from ranking for “XYZ” is highly convertible. It’s not the quantity, it’s the quality. Finding the proper search term and having your pages match them correctly is crucial to gaining high quality leads. We always track amount of phone calls, website form submissions and the revenue they generated for you during every month. Without generating revenue, all our work is for nothing.

 

  1. Yes, hire an agency if you’re also investing in other marketing channels

SEO in a vacuum doesn’t typically work. It plays nicely when used in combination with PPC, PR, email, social, and brand advocates. SEO can provide a technically sound site and well-optimized content, but if there aren’t other channels helping to drive authority and traffic to the site, SEO could take an extremely long time to pay off. Even the best content needs a way to be shared and gain authority to then drive traffic organically.

Your potential SEO agency should want to collaborate with these other channels, sharing information to create a data-driven approach for success. An SEO company will want your search query reports, calls to action that drove open rates for email campaigns, and so much more. Finding data-driven opportunities is exciting and you should hear that over the phone or see it in person with the agency you select.

 

  1. Yes, hire an agency if you’re looking for long-term success

Unless there’s something easily fixable on your site (like blocking it entirely with your robots.txt file), the majority of SEO is building long-term successes and value. If you need immediate traffic, paid search is a much more realistic way to achieve those quick wins. You’ll spend some to get some, but you could set up a campaign within a day and start selling and learning how customers react to different calls to action in PPC.

Before any of that, you’ll want to ensure you have your analytics configured and set up correctly so you can track what people are doing on your site. If you have data integrity concerns, perhaps finding the right analytics team is the first step you’ll want to take, or just find an agency like Digitally Distinguished that does both.

 

10, Yes, hire an agency if you’re invested in knowing your audience

Any good SEO agency isn’t going to talk about keywords and throwing content up to see what sticks. They’ll want to connect with you, the expert on your business. They’ll want to connect with customer life cycles, life stages that trigger actions, how people use your product, how people search for it, understanding if we’re reaching everyone just about to enter your funnel and catering those ready to convert too.

Behind every search is a person. Your agency should understand that and look towards sending the right audience and the right people to your site, not just sessions and rankings.

Digitally Distinguished SEO

15 Benefits of SEO For Your Small Business

Have you heard of SEO? For sure you have explored its basics and studied how it works.

But have you also considered the benefits of SEO to your business? It is time to find out.

Benefits of SEO to Your Business

  1. SEO Leads to Better User Experience

There are many ways you can improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support text, easy to navigate web pages or a mobile-friendly website configuration.

All of this leads to a better user experience. This results in more clicks, more leads, better brand recall and higher conversion rates. This is what search engine sites are looking for, thus improving your search ranking.

  1. SEO Is a Primary Source of Leads

According to the 2014 – 2015 report by the State of Inbound 2017, Inbound strategies are the primary source of leads among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and others.

If you are not getting leads from your SEO tactics, then you must revisit your activities. Another player in the market might be getting your share of the pie.

  1. SEO Brings Higher Close Rates

research published by the Search Engine Journal showed that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% close leads from outbound leads. Reaching out to customers (outbound or cold leads) often results in lower conversion rates.

Whereas SEO leads, where a customer makes the actual research of your product or service, results in higher conversion. These individuals making their research online already have a specific requirement and purpose in mind.

  1. SEO Results to Higher Conversion Rate

The good ranking of your site on any search engine websites can guarantee you high conversion rates. Your target market will become more aware of you as long as you maintain your top position.

As customers are becoming more familiar with your brand and as their knowledge about products/services increase, there is a great possibility for customers to close the deal with you.

  1. SEO Promotes Better Cost Management

The Search Engine Journal reported that inbound leads can actually lower the cost of lead generation by 61% versus outbound leads.

SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. You will continue to stay above the rest of the search results as long as Internet users click your search links.

To add to that, activities pertaining to inbound lead generation include search engine optimization, social media management, blogging, referrals, etc. All of these have little or no cost at all.

Outbound lead generation activities include making cold colds, visiting clients, or direct selling. Better cost management is just a few of the benefits of SEO to your business.

  1. SEO Encourages Local Users to Visit the Physical Store After the Search

After conducting a local research, there is a high tendency for customers to visit the local store or shop. For example, an internet user keys in “Best Seafood Restaurant in Singapore”. This will then show a variety of options. The internet user will then visit his or her top choice and becomes a customer of that restaurant.

A particular study backs this up, stating that 81% of shoppers conduct their research online before going to the store and making the local purchase.

  1. SEO Builds Brand Credibility

Ranking first, second or third may give your customers the idea that you are one of the top players in the industry. It shows that you are popular and many users have researched you, too.

On the other hand, customers may think that you are not yet well-known or even a new player in the industry if you are at the bottom of the search engine results. This may also lead some customers to think that you have no budget to boost your website for better search results.

  1. SEO Helps Establish Brand Awareness

Brand Awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. According to Investopedia,

“Creating brand awareness is one of the key steps in promoting a product.”

Search Engine Optimization ensures that your product is easily found by search engine sites through regular and organic search. Once you remain at the top of the ranking, Internet users will be able to see you more.

This leads to a higher tendency for your link to be clicked, which leads the users to your website. One of the benefits of SEO for your business is establishing your brand’s awareness even further.

  1. SEO Ensures Mobile-Friendliness of Your Website

SEO improves user experience because Google Search has included another parameter as a ranking signal and this refers to the friendliness of websites to mobile devices.

Last April 21, 2015, Google Search stated that mobile-friendliness has a significant impact on websites’ rankings on Google Search. This change will result in better user experience and easier navigation of websites.

If you want to make your website mobile-friendly, Google will help you in getting it started.

Man browsing on mobile phone

  1. SEO Can Be a Long-Term Marketing Strategy

Just as how long it took you to reach those top ranks, pulling you down the list also takes time. SEO is a long-term marketing strategy. Six (6) months is the minimum duration for a website to maintain optimal ranking.

Unless Google algorithm is changed or other competitors have fueled their SEO strategies, it is not easy to pull you down the search rankings.

  1. SEO Helps You Gain Market Share

Being on top of the search list means a high tendency for your website to be found by Internet users. These users are now considered as your leads. Once they’ve found their required information from your website, these leads may turn into your customers.

Customers may either make a purchase, sign up for a membership or subscribe to a newsletter. Bottom line, your conversion rate increases. Once this happens, you further gain a share of the market.

  1. SEO Creates Synergy of All Marketing Activities Online

All of your marketing strategies conducted online will contribute to the success of your search engine optimization efforts. Marketing activities such as content marketing, direct e-mail, social media marketing, blogging, web management, e-commerce, and others will help you get better rankings on several search engine sites.

When all of your marketing activities are integrated and aligned towards a common goal, you will definitely achieve success in your marketing strategies, including SEO.

  1. SEO Increases Your Followers on Social Media

By the time, you land on the first page of search engine sites, more and more people will know about you. Your brand’s awareness can go along way, even to various social media channels. As users visit your website, they are more likely to click on your social media icons and eventually follow you.

  1. SEO Improves Website Speed

The speed of your website can affect your rankings on various search engine websites. Do you know that a two-second load time delay for your website will cost you 4.3% of sale? Speed matters to avoid reduction of customer satisfaction and to further promote better user experience.

  1. SEO Takes You Ahead of the Competition

You will grow as a business once you’ve implemented digital marketing strategies to your overall organizational plan. These strategies include search engine optimization. Integrating all of these together will help you take the lead amidst competitors in the market.

Imagine how far you’ll have aced the competition if all of your competitors are just using traditional marketing? Keep up with the advancements in the digital world and you will stay ahead of the competition. This era is constantly changing, make sure you adapt well to the changes.

Conclusion

The opportunity for your brand, in terms of awareness and brand equity, is limitless. The digital world has provided us with a myriad of options to explore with the aim of achieving overall organizational goals.

Search Engine Optimization is one of the strategies that will help you ace the competition. SEO refers to the ability of a website to gain quantitative and qualitative website visits through organic search engine results. Make sure to take on the challenge and use SEO to your advantage.

Professional SEO Services by Digitally Distinguished

 

Free SEO Checkup

Source: DevriX